19Design · Sample
12 online store product detail pages
860px product detail pages for 12 made-up brands in different industries, from planning and copy to design and HTML.

1Problem
A product detail page has to show the description, photos and reasons to buy, in order, inside an 860px width.
Someone buying a sofa checks different things than someone buying probiotics, so one template for everything does not sell.
2Process
- 01We split the work into 12 industries: furniture, apparel, food, skincare, supplements, pet food, small appliances, baby tableware, fashion accessories, holiday gift sets, camping and cafe desserts.
- 02For each industry we made up one brand and one main product, then laid out the sections in the order customers ask their questions.
- 03We wrote the copy first, then designed, then built it in HTML instead of images, so the text can be changed right away.
3Result
- 12Product detail pages, one per industry
- 860pxStandard fixed width for online marketplaces
The brands and products were made up for these samples. There are no real sales numbers.











